Emotionics creates allies not adversaries...
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Under the current system, human contact is being marginalized due to an increased inability of third parties to communicate in an intelligent, rational, respectful, supportive and genuine manner with their chosen audience.
Emotionics argues that for marketing (and related fields) to be a valuable provider of products, services and information, it must communicate with and serve the individual as an ever-evolving being prone to “fluctuations” due to the masses of external forces heaped upon them everyday. Like marketing, Emotionics is not an exact science. Thus, marketing and Emotionics should be allies not adversaries, in order to successfully begin bridging the widening gaps that exist between them.
Emotionics states “that the only thing that we really own is our emotions and feelings”. And because both of these are in a constant state of change and transformation, companies (third parties) are having a difficult time developing effective marketing strategies that “speak to” the rapid shifts in consumer emotions and feelings. Marketing in the modern era can no longer just be about “clever creativity” or a “unique selling proposition”, Emotionics shines a spotlight on the truth behind the individual and that is, we want to be acknowledged for our human instincts and not just for our consumption habits.
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