"Emotionics stresses the importance of honouring our contradictions, imperfections and vulnerabilities."
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The average consumer today has an abundance of communication sources that they can potentially choose to spend time with. A growing list of media (and corresponding delivery tools) that serve up messages which are either digested or ignored. Given the individuals’ growing intolerance for most of what they are bombarded with on a daily basis, Emotionics is seeking to find answers to questions that most marketers are not spending time analyzing, debating, discussing or researching. Questions that celebrate the only thing that consumers will forever retain: their emotions and feelings.
Emotionics stresses the importance of honouring our contradictions, imperfections and vulnerabilities. Three elements that make us “real” and believing in them, working with them and communicating with them is one of the most important pathways to ultimately building lasting connections – not just in marketing, but also in our relationships with colleagues, business partners, friends and family.
For more information read Julian von Rosen's first two articles about Emotionics. Please note that both files have been thoroughly checked and are virus free:
Introduction to Emotionics.doc / Emotionics follow up article.doc
Visit this link to read the definition of Emotionics on Wikipedia.
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